Swaply • Matching app
The first version launched successfully and started generating revenue.
From research and user journey mapping to high-fidelity UI and a scalable design system, I built the product from scratch, delivering over 140 iOS screens.
Branding, UX/UI design,
UI-kit, AI generations
UI-kit, AI generations
Scope
May 2024
Year
AdTech, B2B2C
Domain
UX/UI designer
Role
Problems
- Businesses often overpay agencies by 5-20% in commission to find great influencers who will promote their products.
- Influencers, in turn, struggle to find relevant offers that match their salary expectations.
Solutions
After market research and checks Google search stats I understood that there is no such application that can help businesses and influencers find each other using a wide range of relevant filters.
So I created a simple matching app where:
So I created a simple matching app where:
- businesses post offers and choose influencers;
- influencers browse, apply, and collaborate;
- there is a wide range of relevant filtres.
Swaply is a mobile app that simplifies direct collaborations between brands and influencers — no agencies or marketing managers involved.
Creating an app map allowed me to structure the product clearly, define role-based paths, and reveal redundant steps early in the process. It helped streamline the experience and maintain a coherent flow across both user types.
App map
JTBD
Find the right influencer easily
When I want to promote my product or service,
I want to quickly find the right influencer,
so I can boost brand awareness without paying agencies
I want to quickly find the right influencer,
so I can boost brand awareness without paying agencies
Manage offers without middlemen
When I have a limited marketing budget,
I want to publish offers directly in the app,
so I can get responses from influencers and avoid extra fees
I want to publish offers directly in the app,
so I can get responses from influencers and avoid extra fees
Build my reputation and income
When I complete a project,
I want to receive ratings and reviews,
so I can increase trust and get better offers over time
I want to receive ratings and reviews,
so I can increase trust and get better offers over time
Get brand deals that match my style
When I want to grow as a content creator,
I want to see brand offers relevant to my niche,
so I can earn or receive services aligned with my audience
I want to see brand offers relevant to my niche,
so I can earn or receive services aligned with my audience
Choose and communicate directly
When influencers respond to my offer,
I want to compare candidates and chat in-app,
so I can select the best fit and align expectations
I want to compare candidates and chat in-app,
so I can select the best fit and align expectations
Collaborate on clear terms
When I view an offer,
I want to instantly understand the format and conditions,
so I can decide fast and act professionally
I want to instantly understand the format and conditions,
so I can decide fast and act professionally
During onboarding, users select their role — business or influencer. This choice personalises their experience: businesses get access to campaign creation and analytics, while influencers are guided toward profile setup, interests, and collaboration opportunities.
Onboarding & personal details
The main screen allows a user to view profiles or offers recommended by the app. Users can add offers to favorites, read full card information and send responses.
The main screen also includes a button for applying filters to refine the search further.
The main screen also includes a button for applying filters to refine the search further.
Main screen
Businesses created offers for bloggers are listed in the Projects tab. They can also create a new offer there.
Projects (business side)
The chat function is activated only after a match has been made and the business has approved the response. Users can then share photos and voice messages.
Chats
Profile
